Visual Identity Formula | JordansArchives

Visual Identity Formula

A recognizable visual identity isn't talent. It's a system. Score yourself on the four variables that build recognition, and I'll tell you exactly what to work on.

Takes about 3 minutes

Style: Your Visual Fingerprint

Colors. Fonts. Editing approach. Camera angles. Pick them intentionally. Stick to them religiously. Most creators change styles every month. The ones you remember don't.

How defined is your visual style?

Pick a rating to continue

Consistency: The Compound Effect

Same look. Same day. Same energy. Your audience trains their eye to recognize you, but only if you give them something consistent to recognize.

How consistent is your visual presence?

Pick a rating to continue

Distinction: What Makes You NOT Blend In

What makes people stop scrolling? Not being different for the sake of it, being deliberately memorable. One signature element they can't unsee.

How distinctive is your content?

Pick a rating to continue

Repetition: The Unsexy Multiplier

Post once? Forgettable. Post ten times? Starting to notice. Post a hundred times? Now they know your face before they see your name.

How much have you shown up?

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Your Visual Identity Score

Want help building yours?

I post visual identity tips, editing tutorials, and behind the scenes of how I create. Or if you want the full creative growth system, check out Asterisk Create.